Public sphere is both ideal and actual, the actuality is a good deal less perfect than the idealization of free and open debate that has policy consequence in a democratic polity. (Jim McGuigan, 2005). People have used to discussion daily issues or share their opinion during their daily conversation with their friends, colleagues, or family.
Newspaper is not the only platform for people to get latest news. John V. Pavlik mentioned that the new industry is not much closer to a new revenue model than a year earlier and has lost more ground to rivals in the technology industry. (John, 2013) The growth of new technology such as mobile devices has changed the behavior of people in reading. A recent example that happened in my family, when the news ‘Missing plane of MH 370’ haven’t published in paper, my dad has already get the news through his iPad in morning and told me when I woke up on that day. Although my dad is Baby Boomers, but he most likely to get news from internet rather than newspaper.
By using the incident MH 370, everyone has become journalism especially users in social media. News are fulfilled all my Facebook page on this month which are shared by my friends and official page. The news will automatically place in front of you even you do not want to know these. John V. Pavlik also shared that, online news consumption is consistent across all ages, but younger cohorts have substantially greater news consumption via smartphone and able devices than among Baby Boomers. (John, 2013)
Besides that, journalism is no longer to publish the truth as the source for helping a society learn about itself. Yet, journalism start to report an a new events based on their experiences shape an interpretation of what has happened and come out a stories that resonate with the way they see their worlds. There is the blurring of news content and audiences feedback and mostly caused by journalism. (Dan Berkowitz, 2009)
In conclusion, social media has become the news sites as a source for political news among younger cohorts. As we know, mainstream media in Malaysia are controlled by government and some of the news has filtered by them. People who are Baby Boomer might believe what they published in newspaper, but its does not work in Gen X and Y. Therefore, media industry to overcome this issues, they were innovation to use new media to get closer with the Gen X and Y.
References:
Berkowitz, D 2009, ‘Journalism in the broader cultural mediascape’, Journalism, vol.10, no.3, pp290-292, accessed 26/3/2014, http://jou.sagepub.com/content/10/3/290.citation
McGuigan, J 2005, ‘The cultural public sphere’, Cultural Studies, vol.8, no.4, pp427-443, accessed 26/3/2014, http://ecs.sagepub.com/content/8/4/427
John V. Pavlik, 2013, “Innovation And The Future Of Journalism,” Digital Journalism, 2:1, pp181 – 193.
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